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Category: HVAC

Authority Heating & Cooling Customer Success Story

Authority Heating & Cooling is a one-stop premier HVAC Company. At Authority Heating & Cooling, Expert technicians are trained in all aspects of service, installation, renovation, and replacement of commercial and residential HVAC applications comprehensive HVAC Contractor in Orem, Utah

Anthon has been in this line of work for 14 years, he started it on his own and over the years he has been able to build the company to around a strength of 24-25 members.It has been a remarkable journey for him and we will know more on what were the changes he brought in his business to work efficiently and grow his business. Initially, when he started the business they were using just the QuickBooks software for accounting. As they expanded they started facing issues with the invoicing and also managing the sync up with the QuickBooks so they brought in ServiceTitan into their business ecosystem.

So now they started using the service titan field service management software to automate their business but they felt that the pricing of the platform was taking a hit on them and they wanted a software solution which would be much more affordable and also help in getting the invoicing done right at the house of the customer. Now they came across the SmartServ platform – which offered all the premium features that the Servicetitan were offering at much affordable pricing. It was more of an investment rather an expense to them.
The best part about it is that they felt that the on-field invoicing was something that was working out really well for the technicians on the field and it made the work a lot easier as it gets synced with Quickbooks seamlessly and there is no need of double-entry anymore. This helped in reducing manual hours that would be otherwise required. Customer Support is another aspect that has been really great and has been working well for them, every time they call, there is someone who will always answer the phone and help them
out. Authority heating is really happy with the 24/7 live support that they have been receiving and it is one of the key values that the SmartServ delivers to their customers. Another interesting feature that Authority heating has found useful is the maintenance sheets/
forms that they need for their business. They need to make a call and it gets done and emailed to them in no time.

So to summarise Authority heating has seen an improvement in 3 aspects

  • The ability to get the invoicing done by the technicians on the field has been a turnaround in their business operations.
  • The 24/7 customer service support is something that was missing at ServiceTitan and the support team has been great at SmartServ in helping out with any kind of queries or issues they face.
  • These factors have ultimately led to time-saving and as the saying goes “Time is money”. This is something that is valued the most by every business owner.

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author July 7, 2020 0 Comments
Businessman drawing Cash Flow concept on blurred abstract background

Getting The Cashflow and Building a Pipeline During Covid19

Right now the situation is such that all the businesses have been facing the heat of COVID-19. Home service businesses too have been impacted quite gravely by the pandemic. Some of the services in this industry fall under the essential services so they are still running but the call volume has gone down quite a bit and the cancellation rate too has spiked a little in some zones.

In such situations, any Home service business need to focus on two major aspects 

  1. Following all the safety guidelines, rules and regulations set up by the government to protect the customers and your team members.
  2. Maintaining the business cash flow and trying to build a future pipeline rather than pulling back the business.

Time to make changes in the pricing structure.

Getting the cash flow is what keeps any kind of business going and also the team members motivated to put in more effort. 

Given the present scenario, cutting down on the pricing just enough to make a bare minimum profit seems right. For some businesses, it would even be good enough to set the pricing at an amount where you don’t make a profit and neither do you run into a loss.

The home service businesses which fall under non-essential and are incomplete lockdown can actually offer discounts to the customers who are booking in advance for any service calls.

Applying this would be the right thing to do as this would be a way how you can retain clients. If you are using a CRM ( customer relationship management ) platform it would make it all the more easier for you to get reports on your list of customers who make frequent service calls and that would be a great data insight as that would give a precise idea on who you need to reach out to. Smartserv is a great CRM platform which help you streamline your business operations and make scheduling, dispatching, creating invoices a lot easier. To know more click on this. It also provides multiple customized reports which will help you understand your customer well.

Follow up your past customers and also reach out to new prospects.

Make use of every social media platform where your customers are active and also run email campaigns to reach out to people so that you can get yourself completely booked for the coming weeks because if you are not doing it then your competitor out there might be grabbing this opportunity. Try to get your hands filled up with some service jobs ready to be done as soon as the lockdown is over.

Note – If your business falls under essential services and partial lockdown is in place, you can pitch in a discounted service offer to your existing customers, this is how you could get the cash flow and at the same time build a strong relationship as you are willing to provide services in the tough conditions. They will realize you want to serve the community even during the tough phase.

Start contacting customers with maintenance contracts

Most businesses are experiencing a decrease in repair/installation service calls and some are completely down. These businesses can check on their list of customers who fall under the maintenance contract list, so now is the time to make the phone calls and ask them if they would be needing the services and offer discounts to book more appointments.

Communicate more with the customers

As the concerns about the covid19 have increased, some businesses are still in shock and are not able to understand how to react and communicate with their customers

Create a plan or a strategy on how you want to position your business right now, it needs to be clear and you must keep the safety and health of the customers and team members at top priority while planning all this out.

  • Offer contactless appointments with virtual quotes and payments
  • It would be better to put their services on hold rather than cancel
  • Look for alternative services to offer, such as deliveries, or providing remote services via video call. SmartServ has come up with Smartview which will make remote services feasible.
Smartview 

1. Video Conferencing –  The customer will be able to join the video conferencing through a link sent by the dispatcher and will be able to show the equipment with their mobile phone camera. 

2. Notes – These notes will consist of all the media and can be shared with the technicians so that they have a proper idea about the product and the problem.

3. Screen Freezing – The customer/dispatcher will be able to freeze the screen.

4. Telestrations – After freezing the screen the user will be able to mark the particular part of the equipment which has the issue.

5.Screenshot – Customer can click the button for screenshot and the screenshot will automatically be downloaded

6. Video call logs – The whole video call with audio, notes, screenshots will be saved under a folder with the meeting name. Users can rename the title of the video call history anytime according to his/her reference.

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author April 9, 2020 0 Comments

Ways to remove false reviews from Google and Yelp

Importance of Reviews:

Before talking about how to remove negative reviews about your business, you need to understand the importance of online reviews. Honestly, it doesn’t really matter about which business vertical you belong to, as long as you have a business profile online you need to keep a check on it. The fact is 90% of customers read online reviews before contacting a business. According to a study, 84% of people take online reviews almost as equal to a friend’s suggestion. 

According to one Moz study, even a decrease in 1 star (5-star system) can result in a significant decrease in the number of website visitors. I guess now you know the importance of having online reviews and the need to keep a check on them.

Effect of negative reviews:

Negative reviews can be like a parasite, you will get it unknowingly and it will continue to suck your business growth as long as you don’t get rid of it. Just like you do for any other diseases. I understand the hard work and sweat you have given to your business in order to build its reputation and it will be a complete disaster if one person decides to put negative reviews about your company all over the web. 

If you have been running your business for even 6 months and have an online presence then you must have got some really bad reviews. The thing is that it’s okay, you don’t need to panic because it’s not something that can not be worked upon.

Yelp:

Yelp was founded in 2004 by Jeremy Stoppelman and has become one of the most popular websites for listing small businesses. It gives you the capability to not only show your business but to also book appointments directly from Yelp.

It has been a perfect place for the customers to get to know about the business and to see how other customers have rated their experience with the company. 

It can be really hard sometimes for a business to stay away from negative reviews. These reviews can be from a competitor trying to defame or it can be a disgruntled former employee who wants to make you look bad or it can be an unhappy customer who might have said more than required.

Identifying the bad reviews:

  1. If one of the reviews says that your company is the worst and recommends another company at the same time then definitely something is fishy there.
  2. If someone pretends to be your customer and writes a negative review, you can cross-check about him in your customer list and if you don’t find any connection then go ahead and report the review.
  3. New account: Make sure to check the account details once you receive a bad review and look if the account was just made to send bad reviews or is it a pre-existing account.

Procedure:

Once you have identified all the negative reviews, your next step will be in identifying the right approach in order to remove it. 

Yelp doesn’t really allow you to remove any kind of reviews from the platform but if you can present a document with proof then you might have some chance! The first step is to flag the fake review for the moderators of Yelp. The moderators will get back to you about the status and during this process, they might just ask you to provide some documents to back your claim.

Since Yelp is a bit hesitant in removing the reviews, your best option is to reply to that review quickly as Yelp allows the business owner to reply to all the comments. Let’s talk about the ideal case scenario when an unhappy customer posts about your service.

For example “Just got a new inverter installed at my home from Jacob electric after waiting for 2 days. I mean how hard can it be for them to install and connect wires?.”

In this scenario look for the details about the job and reply with empathy and professionalism. Focus on what went wrong and show your concern. Your customers need to know how much you care. 

A proper reply to the above review will be “We are sorry to hear that you are unhappy with the amount of time it took for us to connect the inverter connection. We strive to give the best customer service and while working the technician encountered a leakage current in your internal wiring. We are extremely sorry for the amount of time we took and we hope to serve you soon.”

To summarize, the Yelp algorithm does not allow any random review to come to the top. They segregate them into different categories so if someone randomly created an account to give your business a review then it will just be put into the “not recommended” section.

Google Local:

Google is the world’s number 1 website and having a bad review on it is something you don’t want right?. In case you have a lot of reviews about your business then it’s okay to have some bad ones but if you only have a few reviews then it will be best that you take some actions. So now the question is how to take care of any false review you received? 

It is the same as Yelp, it can be an ex-employee trying to sabotage the image of your business, it can be a competitor’s conspiracy or it can be a really unhappy customer. You need to be able to defend yourself on the largest platform of all. To identify if a comment is fake or not follow the same process as you did for Yelp.

When it comes to reviews Google has different policies as compared to Yelp, they try not to get involved at all but if the review falls under the categories like spam, fake content, and off-topic rants, threats, impersonation, and conflict of interest then they will surely consider it.

The procedure here is simple: 

Just sign in to Google My business, select reviews on the menu and click on the 3 dotted line on the right side of the false review to flag it. Since Google isn’t really involved in getting the false review down, what you can do is to contact the customer personally and request him to take the review down and probably solve whatever issue he had. If it is a fake one your best bet is to respond to the review in the same manner as we did for Yelp. That way you can come out as the one who really considers whatever review you get and try to work on it.

In conclusion, yes reviews do play a very important role in developing your business image in front of the entire world and hence have a direct connection to the number of jobs you will be getting but if you stay true to your service and do your best then you don’t have to worry about false reviews at all things will just fall into their perfect place.

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Atin garg April 3, 2020 0 Comments

How To Get Repeat Customers For Your Home Service Business

We can broadly classify customers into 2 groups – one is the recurring or repeat customers and then the other group is the new customers. Now arises the question of why one needs to focus on getting repeat customers. In fact, the cost of retaining a customer is less than acquiring a new customer. Let me pull up some statistics which will give you a clear picture about the statement:

The probability or chances of selling your services to an existing customer is 60-70% whereas the probability of selling the services to a new customer is 5% – 20%.

It costs 5 times as much to get a new customer as compared to retaining an existing one.

There are 2 benefits of offering them rewards if they book in advance.

You can plan your schedule properly well in advance. It becomes a lot easier to manage your technicians and the schedule during the peak seasons when you would probably be receiving multiple calls throughout the day.

The second benefit is quite obvious – the customer would be happy to receive a discount and would keep that in mind and if the service that you are providing is up to the mark then probably he will keep calling in the future too and that’s one way of how you build a relationship with the customers and convert them into repeat customers.

When you have completed a job for a new customer. Do you follow them up? If yes then how often?

Let me take an example to make you understand why following up a customer after a job plays a great deal in customer retention.

Suppose a customer got his HVAC unit repaired from you recently and then the office manager makes a call asking them “How is it working? Is everything alright?“ that small call creates a big impact on how your customers view your business. It makes them realize that you take your job seriously and care for the customer. It need not necessarily be a call. A customized email would be good enough. It is also important to follow up with another email after a month and then do it again after 3 months. You can automize the email workflow according to your plan. This is how you do not just retain a customer but create an impression in their minds which later on translates into the word of mouth reviews.

This simple step can help you score repeat customers. The customer is most likely to recognize the technician when he gets to the job location and it becomes easier for the customer during the communication process, the technician can easily build a good rapport with the customer and in case the job is for the same issue, he will be able to resolve the issue quickly as he has worked on it before.

Homeowners prefer the same technician to visit again. It actually creates a trust bond which leads to more bookings.

Note – This might not be quite possible in the peak seasons as the service calls are quite high and it is more important to focus on booking the calls but do try your best to follow it when the call volume is not so high.

There are many advantages of having a CRM software and one of them is marketing. Good CRM software will help you in storing the customer information right from contact information to invoices, the nature of the job that was done at the location.

Marketing during dull periods becomes easier as you just need to run an email campaign to the list of customer email databases that you have.

Consider an HVAC company – You have access to the notes and documents made at job locations so you have an idea about when it would require maintenance, so accordingly, you can make calls to the customers during the dull seasons asking about the condition of the equipment and try to book appointments that way.

It becomes easier for the technicians and office managers to track down any customer information anytime.

This is something which you must have heard numerous times, but I would like you to answer this question to yourself – “ Are you really trying to put customer satisfaction on top ?” 

 “2 + 2 = 4“ this logic is going to remain the same even ages later and the same goes with customer experience. You need to believe in providing a great customer experience. It is all the simple things that you can offer to the customer:


Providing good repair/maintenance.
The technician is polite to the customer.
The way the technician is dressed up when he arrives at the location.
The follow-up calls on how the service was.

Try to understand the various parameters on what is causing them to leave your business services. As I mentioned, in the beginning, it requires more effort and money in bringing a new customer than keeping an existing customer.

Was the repair service poor which caused the problem to repeat?
Was the team member rude during the service?
Was it a pricing issue?

Just try to think of all the pointers which led to the customer leaving because it should not be repeating again with the other customers. This is also what helps in building a winning culture for the company.

Sending out feedback forms in the mails is an important thing that can help you out in understanding how the customer felt about the service and where exactly you need to improve.


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author April 1, 2020 0 Comments

6 Tips for Growing Your Electrical Business

Do you feel like your business can be doing much better? According to IBIS World, there are about Two lakh ten thousand five hundred eleven (2,10,511) registered electrical businesses in the USA with a market size of 180 Billion dollars. Looking at the current trend, the number of electrical businesses is just gonna keep on increasing.

The current truth is that there are a lot of electrical service provider companies who are able to manage their workflow efficiently and generate quite a lot of revenue and on the other hand there are some companies who are not able to do so well, but the difference is not because of the quality of work, or the service charges. In fact, it’s because of the difference in their business plans.

For an electrical company, branding is the most important parameter, generating jobs is going to be an issue if people don’t know about you. It’s all about creating your presence in front of the customer. Once you have that you need to be able to make them trust you by providing them the best service and following basic marketing tips and once you are able to make them trust you, then you will see exponential growth in your business, they themself will work as a marketing engine and refer you to their friends and family. Following are 6 tips you need to follow to help you grow your business:

1. Business Plan

Running a successful electrical business requires a plan on how to reach and implement your vision. You need to be able to think through all the problems you are going to face and get through it all. If you don’t have a business plan then it’s high time you get one. It’s also important to constantly change your plans depending upon the circumstances. 

Like now, during this coronavirus epidemic, you need to take care of the safety of your technicians and get the job done as well. Now the question is how do you make a business plan? One of the best and simple ways of doing this is by creating a SWOT analysis (Strengths, weaknesses, opportunities, and threats). This will help you position your business properly and move forward accordingly.

2. Branding

It plays a major role in creating your presence in front of the world. Have you seen a lot of companies having their own t-shirts and caps? Well, there’s a reason for that, it helps them get exposure whenever they go for a job.  What about your website? Have you thought about it? If you don’t have a website then you need to make one right now, and if you have an old version of the website then get it modified.

Presence on social media and web platforms like BBB, yelp is a must. People need to know about your company, they will call someone whom they have seen and can trust and that will only develop if they can search about you on the web platform, and read customer reviews. You need to present yourself as a brand in order to be one. 

3. Relationship with Vendors

When it comes to commercial business, keeping a reputation with contractors, property dealers, architects & construction companies is very important. You need them to get information about any new project which might be coming up, and they need a person who they can trust and get the work done in quality time. But what if you don’t know anyone of them? Then you will never get notified of the new projects that are coming up, no matter how much you are ready to bid, you might just end up losing the job. 

These relationships are not only important in maintaining your business but they also help you in your personal life. Having a friend who not only does business with you but also goes out with you and looks out for you is something anyone would love, isn’t it? 

4. Marketing Strategy

This is where you can overtake your competitors. It’s not always about who does a better job will get more jobs, in fact, the one who is able to showcase what they do, gets the job. In order to start your marketing, first, you need to have a website, without it, you really can’t do anything. Once you have a website you need to start with content marketing. Hire a guy or write it yourself. Choose topics your customers would read like “How to save electricity”.  

Get your SEO boosted up with the help of content. Search for what are the short and long keywords people would search on google and use of those keywords in your blog. Just like we did to reach you. Make sure you are able to showcase the core values of your company with the help of social media. Keep posting regularly, be careful with the content which helps in creating a connect with your audience.

5. Use Technology

Almost everyday new software hits the market that enhances productivity and helps you generate more revenue. I know you feel like you are doing great without using any of these tools and software but that’s a very big misconception. A perfect field management software will help you in smoothing your workflow, cut extra work hours of manual data transfer, generate quick invoices, get fast payment transfer, generate up-sell opportunity, generating work efficiency and so on.

You just need to pick the right software for yourself, and you will see exponential growth in your revenue generation but a false one will only result in you losing your money. 

6. Fast Payments

One of the major problems faced by electrical companies is in managing their cash flow. This almost occurs with every electrical business owner during the month-end. A good solution to this will be generating the invoice right after the job and getting it signed and paid right then. In the case of commercial contracts, try to get a milestone payment contract, so that you have a source of revenue even when the job is going on. Use field service management software to generate invoices quickly and efficiently.

Managing an electrical business is tough, you need to plan for a lot of things, and prepare your business for the worst conditions, but if you use these 6 simple tips then you will be able to plan for your business and keep it running in during worse circumstances. Planning is very important for your business, and modifying it according to the situation is even more important.

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author March 27, 2020 0 Comments

Success Story of Farwest Climate Control

Farwest Climate Control specializes in sales and service of residential HVAC systems, with an emphasis on delivering these services with honesty and integrity. They have been serving in Central Washington for about 38 years now and have been one of the only American Standard Customer Care Dealer in that area to have a customer satisfaction rate of 95%. 

American Standard is rated as the most reliable brand among 14 leading manufacturers by Consumer Guide magazine and Farwest Climate Control has been a dealer of American Standard Brand equipment since 2002 and was awarded by the American Standard Customer Care Dealer status in 2006.

Farwest Climate Control was founded in 1982 by Bob Melton. They offer flat rate pricing on service and specialize in quality installations for existing residential and mobile homes, new construction and light commercial. They install and service electric, natural gas, oil and L.P. gas furnaces, water and air source heat pumps, boilers, air conditioners, unit heaters, space heaters, wall heaters, p-tac, and package units. They offer optional 10-year parts and labor extended warranty on all new equipment installed.

During the course of 38 years, Farwest Climate Control has grown rapidly with current member strength of 12 to 13 employee as their demand increased over this broad span of time but unlike other companies, instead of accepting more and more jobs daily, they restrict themself to a certain number so that they can deliver it with perfection which is the key to attain 95% customer satisfaction.

To talk about their journey Farwest Climate Control was not using accounting software up until 2006. With the release of QuickBooks online in 2004, many of the HVAC companies started shifting from pen and paper way of accounting to the digital versions. It was by that time when Quickbooks Online became really popular and Farwest also decided to move to the path of digitalization, they faced few problems initially while getting used to the accounting software but they adapted on there own which took time.

A similar scenario occurred after 2012 when field service management software came into the picture with the sole purpose of improving the process of generating and managing the work order and in 2015 Farwest Climate Control also started using a scheduling software but it did not work out as many of the times their technicians didn’t have access to their calls, there were problems with QuickBooks data sync and most importantly they were really hard to work with as they didn’t respond to there calls or emails. This is when Farwest Climate Control dropped the software and was unsure about using any scheduling software until they got to know about SmartServ.

One of the major features Farwest Climate Control needed was the ability for their technicians to use the application in offline mode so that they can have a proper record of the work they do and can store all the data irrespective of the place they are working at, as sometimes they work underground, where they don’t have internet connectivity. 

Secondly, they really needed someone who can understand the process of shifting from a pen and paper-based technique to digital format and help them in the process of this transition. 

Smartserv provided Farwest Climate Control exactly the same, with the help of the customer success team they were properly guided and trained about each and every feature of the software so that they knew what can they utilize and how a certain feature is going to help them in developing their business.

Farwest Climate Control has cemented its legacy as one of the best service provider company in the area of Central Washington majorly on the basis of referrals and that is the reason why a perfect scheduling software was very significant for them. Their ability to use the software for scheduling jobs help them manage their daily customer demand in the most efficient way which in return help them provide better customer service and satisfy their need which is the motto they live by “We’re Not Comfortable Until You Are”.

Farwest Climate Control has always asked for customer feedback after every job, which is essential for any business to improve and grow, in any field and these practices lead to the development of trust between the company and the customer and hence help them provide better services. Their goal is to make sure every one of our customers is completely satisfied with their service.


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author March 25, 2020 0 Comments

How Home Service Industries can Operate during Covid19

The corona pandemic has created a lot of fear in the minds of people, but the focus should be shifted from it and has to be more on how to progress the business in such times and provide people with the services which they need.

1)The gravity of the situation is quite understood but the following steps can be taken in the right manner only with the right mindset, the value of safety and hygiene needs to be understood.

Undoubtedly the first point which pops in the minds of business owners, technician, and customers is the safety issue. Let’s focus on what are the minimum requirements that need to be focused on –

Neat and Clean gloves – the gloves need to be sanitized after every job. After every visit to a location, it needs to be cleaned. Some businesses also can make use of disposable gloves.

The mask is a must, there is no doubt about it. If you are a home service business owner you need to ensure that every on-field worker is wearing it not just on the job, but throughout the travel to the location.

Hand wipes, sanitizer or alcohol-based hand wash to kill the germs, make sure every employee has it and knows how to use it.

Maintain 6 feet of distance with the customer, some of the installation and services don’t require the technicians to enter the home, the installation is done outside the home but if it requires the on-field worker to enter the home then the following 2 points need to be kept in mind

  1. Ask the customer if anyone in the house is ill, has any symptoms. ( this will be for the safety of the technicians )
  2. During the course of work inside the house, the worker needs to make sure that he does not touch too many things inside the house and ask the customer to keep the distance.

2) Many businesses have been shut down since the lockdown but some essential businesses still have not been put under lockdown as people require the services and the home service industry is one of them. Now many people are not aware of it, they don’t know if your business is running or has it been closed down for a brief period of time. 

Now you need to make people aware of it and this can be done by making use of every social media channel, your website, you can run ads too. If your company is quite big then you should make your marketing team focus on this aspect primarily. If you have a good number of repeat customers you can send out emails to them.

3) When the customers make a call for any kind of services, ensure that you are asking them about their health, try to ask questions on 

  1. The state of their health.
  2. Any recent travel history to other countries or even within the states.
  3. Anyone in the home having any kind of symptoms.

Ask them in a polite manner so that the customer realizes that you want to ensure the safety of everyone – the customer and the on-field workers.

4) Keep your on-field workers motivated because they are the vital cog in your business. They are the ones who are moving out in the field. They might have some kind of fear in their minds as they are out there in the field moving from one location to the other. 

So if any technician is going through too much anxiety and fear it would be better to give him leave rather than sending him forward for the job. 

Focus on providing them with all the sanitization requirements so that the tools and equipment are sanitized time to time.

5) Many small businesses might consider the option of cutting down the salaries of the employees ( back-office managers and on-field workers ) or laying off the workers. Let us address both the aspects 

  1. Cutting down the salary immediately is not the right step as that would set up a bad mindset for the workers, they would lose the trust in you and your business values.
  2. Laying off the employees is definitely not the solution to the problem until and unless the number of calls has drastically reduced and the revenue is plunging deep down.

            The reason why I am saying, it is not a primary solution is that summer is around the corner and there is going to be a surge in demand for the services. At that point of time, you would need your on-field workers to keep your business going. The best bet is to stay calm and wait for a few weeks until this passes and then the business operations will be back to normal.

Until then you can consider the option of giving unpaid leaves to some of them and make the staff understand the reason behind it which they would obviously understand in the present scenario and stand by your decision.

6) Focus on getting the emergency repair services done first and if there are businesses that are receiving a very small number of service calls then you can focus on maintenance contracts. In such a scenario you can reach out to customers who have maintenance contract with your business. This is one way how you could keep the business going if the service calls have seen a drastic impact.




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author March 25, 2020 0 Comments

Devising a plan to ramp up the SEO strategy for your Home Service Business

What is SEO? 

Search Engine Optimization is the varied process of deploying optimization and link-building tools to improve a website’s visibility in SERPs like Google, Bing, or Yahoo, etc. With this ease and accessibility of internet technologies growing so rapidly, customers are globally shopping or researching for products and services online. When someone searches for anything online, search engines return thousands of listings. However, one SERP usually has about 10 results; and 80% of internet users click on the first three links they see on the page that is the top-most links available on the search engine. A very small portion of these users may go to the second or third page but that’s just a very rare number and is almost negligible. 

Affordable Marketing For Your Home Service Business

In the past 20 years, the internet has clearly altered the landscape of the advertising and marketing world. Thus leading to the traditional advertising methods such as posting ads in the Yellow pages used to be a great way to grow your brand recognition and client base, but now digital marketing offers you the potentially the greatest return on your investment. If your home service business is struggling to stand out against your local competitors, then a cost-effective digital marketing campaign can help improve you form a unique brand that attracts more attention to your business.

In this digital age, most people are finding local businesses for home services online from various search engines. At the top of this, over 60% of the users of search engines click on one of the first 3 results, and less than 25% of users go away from the first page of results. So, how do you capture more of the thousands of potential customers that search for home services like yours every month? Using marketing strategies in Search Engine Optimization (SEO), you can move your website closer to the top of search results pages and potentially gain a massive boost in traffic, a higher rate of conversion, and more revenue generated from your home service website.  

If you’re a home service professional, you would probably rather spend time interacting with your clients or improving your business rather than on developing a marketing campaign. That’s why we’re here –  to help you achieve your goals in marketing at an affordable cost. 

Most of the home service websites that we have worked on in the past saw a >50% increase in organic traffic within 12 months of utilizing our affordable services.

Take Your Business to the Next Level: 

Web Crawling

What are web crawlers? Web crawlers go by many names, including spiders, robots, and bots, and these descriptive names sum up what they do — they crawl across the World Wide Web to index pages for search engines.

Search engines don’t just magically know what websites exist on the Internet like that. The programs have to crawl and index them before they can deliver the right pages for keywords and phrases, or the words people use to find a useful page. 

Yes! you read it right, keywords matter a lot. Your Keywords make it work! 

The Keywords are the phrases that occur on your website which helps Google determine the site’s relevance to someone’s search. For example, let’s say your company is an HVAC business in Seattle, WA. In this case, some of your main keywords should be:

Seattle HVAC

Seattle HVAC Services 

Seattle technicians 

HVAC Services in Seattle, WA 

HVAC Installation in Seattle, WA

HVAC installers in Seattle, WA

These keywords should be seen prominently in your website content (once or twice on every page of the website) and be often used in your H1 and H2 headings on the page. You might also want to experiment with less-traveled keywords, such as “Seattle HVAC Installer,” “HVAC Repairs in Seattle,” “Seattle HVAC installation,”. And also, to capitalize on searches where the person has a specific service in his mind.

Meta Tags

For your business website, it is very important that you know how meta tags can change how you’re being searched on the internet. In this article, I’ll walk you through the 8 most important meta tags that could help you increase your website performance: 

Title tag

Meta description

Canonical tag

Alternative text tag

Robots meta tag

Open graph meta tags and Twitter cards

Header tags

Responsive design meta tag

Business to Directories

Your website shouldn’t be the only place on the web where your business is visible. There are various business directories around the web that Google incorporates into determining a business’s authority in the marketplace. Yelp, Angie’s List, Google+, Local.com, Whitepages.com, Yellowpages.com and so forth- You should make sure that your business listings are correctly listed in these. It’s very important to position your business rightly in the field service market.

Content Strategy

Adding new content pages to a website can dramatically enhance its SEO health and Google tends to favor sites that are frequently updated and active. Adding content to your website can really enhance your business growth. Your website is the digital storefront for your business. SEO is the marketing strategy that can move your digital storefront to the busiest street in town. A great website is important to the success of a home service business. 

Additional Resources

Devise a strategy for your SEO

Know how you can get found online through these simple tactics: 

  1. GMB (Google My Business) Optimization
    1. Optimize GMB with Category Tags
    2. Optimize GMB with Hours of operation
    3. Optimize GMB with Pictures 
  2. Local Link Building 
  3. NAP
  4. Reviews 

WE can help you devise an SEO strategy for your company’s website. Smartserv is a field management software that will help in automating the end to end business workflow, to increase your productivity, revenue and also provide you a plan for your business marketing. Want to know how?

Schedule a Demo now and we will get in touch 





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author March 19, 2020 0 Comments

6 KPI’s for Your Home Service Business

If you own a smaller business, it can get really difficult to know how to measure success and to make sure you’re primed to grow. However, there are true-and-tried KPIs that can help you monitor the trajectory of your company and also, correct the course as and when you face new challenges. Having a small business can be intimidating and in a competitive market such as HVAC, electrical, and plumbing, all you need to know is how to keep the finger on the pulse of your operations. By reducing in on several key metrics, you can assess where your company is succeeding, where it could be doing more, and what can be done to ensure your business thrives.

According to the New York Times, the home service businesses are booming right now and will register a compound growth rate of 49% in 2021. But what does it mean for you? It means that with the coming year the number of home service businesses is going to increase even more, which will result in more competition and hence will make it hard for you to get your presence known to the world.

But you don’t need to worry about it, as long as you use and identify the right Key Performance Indicators (KPI’s) to run your business. KPI’s are the best way for any Home Service business to identify the right path which will lead to proper planning for future growth. But the question here is How to identify the right KPIs for your Business? The answer to that is not simple in fact the KPI of two businesses in the same vertical might be very different from each other. KPI  largely varies from business to business, it is influenced by regional factors, industry trends, company practices, and some more parameters.

Understanding what is a KPI with example in this video

This does make your job a bit harder, but it’s not impossible at all, because all the answers you are looking for are right in front of you. You know your business the most, you know where do you earn profit from, you know where do you spend it and if anyone can make that perfect KPI for your business then that’s definitely you. 

Now to talk about how will you make that perfect KPI for your business is by first identifying the different types of expenditures. You need to be able to differentiate between what will be a quarterly/yearly expense and what will be a monthly expense. There will be quarterly expenditures like when you order stock for your inventory and there will be monthly expenditures like fuel cost for your truck so you need to be very clear about what to include in determining your KPI’s depending upon the time period.

Choosing the right KPI’s is the most important part here, you have to identify what are the factors that affect your business the most. In the case of Home Service Business you should focus on the net profit margin, sales figure, expenditures. Here is a broad description of all the factors that can help you in discovering the right path for determining the KPI’s of your business.

  • Sales Revenue: You need to have a very clear idea about how much you are able to earn from your primary sales strategies. Sales revenue is nothing but the amount of money that is coming in from the sale of your products and services. This will account for how much you are able to earn and then decide how much you will be spending on all of your expenses. It’s also imperative to look for trends in your sales revenue and monitor them regularly. Have you noticed any seasonal trends in your business?
  • Profit Margin: The most important factor for a business to succeed is by having a significant profit margin. Now to calculate the profit margin you need to take into account how much sales you are able to make removed by all the expenses your company is making as a whole. It is crucial for you to have a very clear picture of the profit your business is making so that you can plan for what’s coming and invest accordingly. During hard times you need to be able to make decisions, and you will only survive if you would have planned for it. This is the truth, by keeping the exact profit margin into account you will be able to make the right decisions for your company at the right time.
  • Financial Reporting: I think you know how it gets when it comes to reporting if you have been in the business for even a year. You know it gets really hard while managing all the reports. The mistake here is that a lot of companies do not plan, they just start. As a result, they go into the reactive phase rather than a proactive one. Identifying the right report to use is the key here, you need to choose what kind of reports should you actually be focusing on. Whatever you choose should have a direct impact on your business. When it comes to the home service business the most significant impact on the growth of any business is made by Service Charges, Scheduling and employee charges. So maybe try focusing on these!

  • Employee Salary:  You need to be able to determine how much you can really pay your employees depending upon the position and industry standards. The key reason is you need to decide when your company is ready to expand and when you need to cut some ties. This is how business works. If you know that your company is doing good and now it’s time for you to increase your reach then that’s great! But make sure you have thought about it clearly and have a proper plan for expanding.
  • Customer Retention: Even if you have started the business recently you will have existing customers and these customers are the ones who create value for your company and they will continue if they are provided with the right service. You just need to keep these guys close. If you are able to increase your Customer Retention Rate then you will never go out of business because they will do referral marketing for you. Just keep in touch with them. Show them your care. One of the best ways to increase your customer retention rate is by asking them for feedback, this will help you build trust and improve your service.
  • ROI Analysis: DeterminingReturn on Investment is going to be really important for you in deciding your KPI’s. This is something which will help you in making decisions like where to invest & when to do it. Is it working out or not? If not then what should I do? Whenever you run a marketing campaign you need to do these ROI analyses in regular intervals to choose the right path for you and not just marketing campaigns. It helps you in making decisions about when to invest and expand your business.

To summarize it all-determining KPI for your home service business is very important, you can’t run your business without them, selecting the right KPI is what will keep your business going and to do that you need to look for all the factors that affect your business directly, prioritize them and use them to create a successful business.

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author March 18, 2020 0 Comments

How Coronavirus Is Affecting Home Service Industries and What Can Be Done

First of all, with the kind of business workflow that the Home-Service Industry has, traveling is an important part of it, without the travel, the work can’t be completed. The corona pandemic has impacted this aspect the most. 

The home service trade requires the technicians to move around in different zones. This emphasizes the fact that they come in contact with a lot of people during the day which puts them at a higher risk of coming in contact with the coronavirus. This is something that is of prime concern and has to be addressed. The technicians and the customers both have to be kept into consideration during the whole process of business operations.

It all boils down to 2 key aspects –

  1. Safety of your customers and your field service technicians.
  2. Keeping your business up and running even in extreme times like these.

So now comes the part where you sit down, analyze the situation and the problem at your hand and come out with the best solution

Understand the Coronavirus symptoms and the precautionary measures in detail and when you are working on this, please don’t trust any information which is being spread around. Go with the facts that are being put by Organizations like WHO ( World Health Organization )

Now it is important to understand how your workers can travel and take the utmost care of themselves, you can have a look at the video posted by WHO about “How to protect yourself when traveling during the coronavirus (COVID-2019) outbreak.” It will give you a better understanding of the steps that you need to take for the safety of your workers/employees. 

So please ensure that If any of your employees have started to show any kind of symptoms, get the health checkup right away.

Make your customers aware that you are taking every precautionary step that needs to be taken and has kept the safety of your customers and employees at the top priority and not hampering the process of offering valuable service to your customer.

What other issues are you worried about that are related to coronavirus and your business? Email us, and we’ll help find answers to it.  

Now the question of “how am I going to spread the message to my customers ?” might come to your mind, let’s get to that now- 

As a part of the home service industry, you probably have a digital presence on the website, Social media accounts. Now is the time to make the most use of it and start putting out content on the various critical steps that you have taken and reach out to your existing customers. Make them understand that you truly value them and want them to be safe and sound.

This not just portrays your Business culture but also helps in building trust and healthy relations.

Now In the home service industry when we particularly talk about HVAC services, this industry will have a new way of positioning themselves.

Let me shed some light on one particular aspect which is related to germs, bacteria, and viruses. This is something important that everyone needs to know especially the HVAC industry.

It is important to have good IAQ ( Indoor Air Quality ). In general, the air that is present inside the homes is circulated throughout the homes because of HVAC units. Not having a good IAQ can lead to health problems, rashes, eye irritation, and many more problems. This is something neglected by the customers, regular maintenance of the HVAC unit will ensure that your customers don’t face the issues related to poor IAQ. 

Now, this is something that can be pitched in front of your customers because right now people have actually understood the importance of maintaining good hygiene at homes, offices and other commercial complexes. When a person having a common cold, flu or cough is present in a room or a house with poor indoor air quality. A poor HVAC system can contribute to spreading these unwanted pathogens in the air and this increases the chances of other people in the house catching a cold, flu. 

A well-maintained HVAC system is a solution for this kind of problem and people will clearly realize it especially in times like these where people all over the world have realized how important it is going to be for them especially to keep up with the health standards in the coming few months.

If the HVAC industry takes every precautionary measure during its business operations and puts forward the message of having a good IAQ, then they can be true problem-solvers for the people and at the same time run their business. Even though most of the businesses might face economic slowdown for the next few months but every business needs to find out a way to not get bogged down completely and for the HVAC industry, this is one of the ways how they can continue providing the services.

But let’s say the government puts a complete lockdown then one of the strategies that you can apply is to tell your workers to go on unpaid leaves and stay at home. Just tell them to be safe, not to travel much and as soon as things get better you can get back to work. 

Simon Sinek – one of the Famous American authors and motivational speakers has commented on what business owners should be doing in times like these. 

“Just sit down with your employees and figure it out. Show and explain to them all the financial aspects of the business. Brainstorm with them on what can be done, take their feedbacks and critically analyze what can be done.”

– Simon Sinek

Authoritative Sources of information : 

World Health Organization

The Economic Times

Red Cross: Coronavirus safety and readiness tips

European Center for Disease Prevention and Control

Smartserv is a field enablement software which will help in automating the end to end business workflow, to increase your productivity and revenue. Want to know how?

Schedule a Demo now and we will get in touch 


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author March 17, 2020 0 Comments