Category: Electrical

Case Study of Jack Arnold : Owner of Arnold Electric Services

Jack Arnold is the owner of Arnold electric services which is an electrical service provider company based out of Chicago, Illinois. They have been in this industry since 2008.

Let’s roll back in time to see how jack made his breakthrough in this industry.

When Arnold started out his business, he couldn’t make much progress in the electrical business. At a certain point in time, he had given up hopes because he felt he could not scale up his business anymore. He had plans to close down his business and had started looking out for other jobs. He was about to take up a position at a gas filling station.

He then started attending networking meetups where he would meet other company owners in the home service business domain and that’s when he came across service excellence training and consulting who provide business coaching and training services to home service providers.

He implemented few changes in his business later on which turned out to be useful for his company

  • Arnold went from a time and material rate company to a flat rate company.

Let’s understand what this actually means 

When a customer would call out for a problem, for example, fixing an outlet then what Arnold previously used to do was provide 1 option which has 1 pricing and in many cases customer would not be happy with the pricing so in that scenario Arnold would have to provide a discount and cut down on the pricing. Now there is a transformation in the way they offer the services. 

They have a checklist for a job and this provides the customer more options and flexibility on what exactly he wants to get repaired. This is a win-win situation for both the company and the customer. It leaves the customer more satisfied with the service as well as the fee that he needs to pay.

Let us take one real-life example on different grounds which will make this business strategy more clear –

When you go out shopping and at the billing counter you get to know that the bill is around 120$ and you have got just 100$ then you started taking off a few of the shopping items to fit in your budget. You keep the ones in the shopping cart which are on top priority and you remove the ones which are not needed on an urgent basis. 

The above example is what portrays how the customers can choose what kind of service repair do homeowners can opt for with the help of a checklist. 

  • Building a team is an important process. When Arnold started to hire more people he started to examine the personality profile of every applicant. He put in more effort to understand what else a technician would majorly require apart from being good at technical skills. He then realized that team members need to have moral values which ultimately is a crucial part of building a winning culture. The technicians are going to be on the field, meeting the customers and the way they carry out the service, communicate with the customers, take the feedback from the customers, all of it comes into play.

This was something which he believed in and so he got service excellence training and consulting to conduct a 3-hour session every Monday morning for the technicians.

  • Arnold believes in 3 key factors for business growth

People, process and product – Arnold believes in this principle which was stated by billionaire entrepreneur Marcus Lemonis 

It is people and their beliefs that make up a successful business. A strong team with a clear vision is what helps the business scale up quickly.

Process right from large scale operations to even the smaller levels of a business is another crucial factor in business management.

When we talk about the product or service that a business offers to the customer, it all boils to the crux of the problem that the product is solving. Is it something that really makes the lives of the customers simple.

Jack was able to go from 3 technicians in the field to 10 technicians in the field within 6 months after understanding all the crucial factors of scaling up a business and implementing it right from the nano level. Be it in the operational process, hiring or giving importance to the team members.

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author July 6, 2020 0 Comments

How Electrical Service Business Can Double their Sales using marketing

Focus on having an appealing website

Talking about the website I am going to emphasize two major aspects of it.

  • The website design – It holds grave importance as it is the first thing that helps in grabbing the attention of a visitor to the website. I am sure you don’t want your competitors to take away all the customers just because they have a great website which portrays their brand in an interesting manner.

           It takes barely 2-3 seconds for a visitor to your website to create that first impression and it is quite obvious that you want that impression to be the best. The moment they find it unattractive or find the website interface not so engaging they are going to jump off.

Be clear in your head about what kind of content you want on your website and the content should be on the similar grounds of what the customers need.

  • SEO – Search engine optimization, let me give you a quick explanation about that.

            It is basically optimizing the website so that your website comes on the top of the search engine results when someone is looking out for electrical services in a location. 

Example – “ Best restaurant near my location “ – the moment you type this on google. You will be looking at a list of results. The ones on the top 3-4 positions are the ads and the ones below it are the called organic results. 

Surely you would want your website to be on top of the organic results to get maximum visitors to the website. Just watch this to know how you could do it –

Make sure to have blogs on your website

The prime reason to include blogs is to offer people value through your content. The blogs are a way to engage visitors on the website and nurture them. “Content is king“ – this phrase is never going to grow old. It’s a fact. It drives more traffic to your website, helps increase the conversion rates and also helps increase the website authority and ranking.

Create a content strategy around what kind of blogs you should be posting on your website. The topics should be on what people would love to know about and are ready to spend 5-6 minutes on it. 

Social media platforms

According to Facebook and Hubspot consumption of content has increased by 57% in the last 2 years. A Forbes report analyzed that 25 percent of the users on social media follow social media pages to stay on track with the latest updates. The Statistics are to make you realize the power of social media and how they affect the final purchase decision. It plays an important role in the overall buyer’s journey. Social media requires a brand-building strategy for the desired results.

You can build a connect with the customers by being in continuous touch with them and build a good relationship with the customers using these platforms

Make use of video marketing 

Your electrical business is all about showcasing skills and techniques while resolving electrical issues. So what can be a better way to represent your electrical services than video marketing. It helps you to promote your business online because nowadays more people are interacting with videos than before.

Develop a video marketing strategy keeping in mind your electrical business goals. You can include content related to your services or USP of your business in video. Sharing your video via several social media channels or emails helps you convert visitors into customers.

Creating and sharing video alone is not enough for long-term success. You must track the performance of your video strategy via YouTube or Google Analytics. This way, you know the faults and key points lacking behind in your video marketing. However, you can improve it with proper market analysis and planning.

Online reviews are critical

The power of online reviews is remarkable as it can make or break your business. According to the study, 90% of customers read online reviews before visiting a company’s website. Hence, online reviews help your electrical business stand out firmly in the competitive market. More benefits of online reviews are shown below.

Having positive reviews on your electrical business website is beneficial as the possibility of customers getting attracted to your firm increases. But one negative review can ruin your company’s impression. So, how to track and handle online negative reviews?

There are various online review sites that can be a ladder to improve your business visibility online. These review sites can support you in monitoring an online reputation where consumers can take an informed decision about any product or service.

Add Customer Service in Your Electrical Marketing Strategy

Your whole electrical business success revolves around customer’s responses, decisions, and reviews. Customers will respond to your actions rather than verbal promises. That is exactly why customer service should be part of your electrical marketing strategy. It helps you reduce business costs, increase revenue, and repeat customers.

As per the statistics, 7 in 10 Americans said that they would spend more money on companies providing satisfactory customer service. It is through great service that customers build the trust in your company, become loyal and keep coming back to your company and refer others for the same. Purchase

From social media, email to website live chat process, customer service is a significant part of the marketing strategy. You can create a loyal and happy customer base which helps your electrical business development and growth. However, delivering outstanding customer services is also the best way to gain positive reviews.

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author March 30, 2020 0 Comments

6 Tips for Growing Your Electrical Business

Do you feel like your business can be doing much better? According to IBIS World, there are about Two lakh ten thousand five hundred eleven (2,10,511) registered electrical businesses in the USA with a market size of 180 Billion dollars. Looking at the current trend, the number of electrical businesses is just gonna keep on increasing.

The current truth is that there are a lot of electrical service provider companies who are able to manage their workflow efficiently and generate quite a lot of revenue and on the other hand there are some companies who are not able to do so well, but the difference is not because of the quality of work, or the service charges. In fact, it’s because of the difference in their business plans.

For an electrical company, branding is the most important parameter, generating jobs is going to be an issue if people don’t know about you. It’s all about creating your presence in front of the customer. Once you have that you need to be able to make them trust you by providing them the best service and following basic marketing tips and once you are able to make them trust you, then you will see exponential growth in your business, they themself will work as a marketing engine and refer you to their friends and family. Following are 6 tips you need to follow to help you grow your business:

1. Business Plan

Running a successful electrical business requires a plan on how to reach and implement your vision. You need to be able to think through all the problems you are going to face and get through it all. If you don’t have a business plan then it’s high time you get one. It’s also important to constantly change your plans depending upon the circumstances. 

Like now, during this coronavirus epidemic, you need to take care of the safety of your technicians and get the job done as well. Now the question is how do you make a business plan? One of the best and simple ways of doing this is by creating a SWOT analysis (Strengths, weaknesses, opportunities, and threats). This will help you position your business properly and move forward accordingly.

2. Branding

It plays a major role in creating your presence in front of the world. Have you seen a lot of companies having their own t-shirts and caps? Well, there’s a reason for that, it helps them get exposure whenever they go for a job.  What about your website? Have you thought about it? If you don’t have a website then you need to make one right now, and if you have an old version of the website then get it modified.

Presence on social media and web platforms like BBB, yelp is a must. People need to know about your company, they will call someone whom they have seen and can trust and that will only develop if they can search about you on the web platform, and read customer reviews. You need to present yourself as a brand in order to be one. 

3. Relationship with Vendors

When it comes to commercial business, keeping a reputation with contractors, property dealers, architects & construction companies is very important. You need them to get information about any new project which might be coming up, and they need a person who they can trust and get the work done in quality time. But what if you don’t know anyone of them? Then you will never get notified of the new projects that are coming up, no matter how much you are ready to bid, you might just end up losing the job. 

These relationships are not only important in maintaining your business but they also help you in your personal life. Having a friend who not only does business with you but also goes out with you and looks out for you is something anyone would love, isn’t it? 

4. Marketing Strategy

This is where you can overtake your competitors. It’s not always about who does a better job will get more jobs, in fact, the one who is able to showcase what they do, gets the job. In order to start your marketing, first, you need to have a website, without it, you really can’t do anything. Once you have a website you need to start with content marketing. Hire a guy or write it yourself. Choose topics your customers would read like “How to save electricity”.  

Get your SEO boosted up with the help of content. Search for what are the short and long keywords people would search on google and use of those keywords in your blog. Just like we did to reach you. Make sure you are able to showcase the core values of your company with the help of social media. Keep posting regularly, be careful with the content which helps in creating a connect with your audience.

5. Use Technology

Almost everyday new software hits the market that enhances productivity and helps you generate more revenue. I know you feel like you are doing great without using any of these tools and software but that’s a very big misconception. A perfect field management software will help you in smoothing your workflow, cut extra work hours of manual data transfer, generate quick invoices, get fast payment transfer, generate up-sell opportunity, generating work efficiency and so on.

You just need to pick the right software for yourself, and you will see exponential growth in your revenue generation but a false one will only result in you losing your money. 

6. Fast Payments

One of the major problems faced by electrical companies is in managing their cash flow. This almost occurs with every electrical business owner during the month-end. A good solution to this will be generating the invoice right after the job and getting it signed and paid right then. In the case of commercial contracts, try to get a milestone payment contract, so that you have a source of revenue even when the job is going on. Use field service management software to generate invoices quickly and efficiently.

Managing an electrical business is tough, you need to plan for a lot of things, and prepare your business for the worst conditions, but if you use these 6 simple tips then you will be able to plan for your business and keep it running in during worse circumstances. Planning is very important for your business, and modifying it according to the situation is even more important.

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author March 27, 2020 0 Comments