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Category: Marketing

How Electrical Service Business Can Double their Sales using marketing

Focus on having an appealing website

Talking about the website I am going to emphasize two major aspects of it.

  • The website design – It holds grave importance as it is the first thing that helps in grabbing the attention of a visitor to the website. I am sure you don’t want your competitors to take away all the customers just because they have a great website which portrays their brand in an interesting manner.

           It takes barely 2-3 seconds for a visitor to your website to create that first impression and it is quite obvious that you want that impression to be the best. The moment they find it unattractive or find the website interface not so engaging they are going to jump off.

Be clear in your head about what kind of content you want on your website and the content should be on the similar grounds of what the customers need.

  • SEO – Search engine optimization, let me give you a quick explanation about that.

            It is basically optimizing the website so that your website comes on the top of the search engine results when someone is looking out for electrical services in a location. 

Example – “ Best restaurant near my location “ – the moment you type this on google. You will be looking at a list of results. The ones on the top 3-4 positions are the ads and the ones below it are the called organic results. 

Surely you would want your website to be on top of the organic results to get maximum visitors to the website. Just watch this to know how you could do it –

Make sure to have blogs on your website

The prime reason to include blogs is to offer people value through your content. The blogs are a way to engage visitors on the website and nurture them. “Content is king“ – this phrase is never going to grow old. It’s a fact. It drives more traffic to your website, helps increase the conversion rates and also helps increase the website authority and ranking.

Create a content strategy around what kind of blogs you should be posting on your website. The topics should be on what people would love to know about and are ready to spend 5-6 minutes on it. 

Social media platforms

According to Facebook and Hubspot consumption of content has increased by 57% in the last 2 years. A Forbes report analyzed that 25 percent of the users on social media follow social media pages to stay on track with the latest updates. The Statistics are to make you realize the power of social media and how they affect the final purchase decision. It plays an important role in the overall buyer’s journey. Social media requires a brand-building strategy for the desired results.

You can build a connect with the customers by being in continuous touch with them and build a good relationship with the customers using these platforms

Make use of video marketing 

Your electrical business is all about showcasing skills and techniques while resolving electrical issues. So what can be a better way to represent your electrical services than video marketing. It helps you to promote your business online because nowadays more people are interacting with videos than before.

Develop a video marketing strategy keeping in mind your electrical business goals. You can include content related to your services or USP of your business in video. Sharing your video via several social media channels or emails helps you convert visitors into customers.

Creating and sharing video alone is not enough for long-term success. You must track the performance of your video strategy via YouTube or Google Analytics. This way, you know the faults and key points lacking behind in your video marketing. However, you can improve it with proper market analysis and planning.

Online reviews are critical

The power of online reviews is remarkable as it can make or break your business. According to the study, 90% of customers read online reviews before visiting a company’s website. Hence, online reviews help your electrical business stand out firmly in the competitive market. More benefits of online reviews are shown below.

Having positive reviews on your electrical business website is beneficial as the possibility of customers getting attracted to your firm increases. But one negative review can ruin your company’s impression. So, how to track and handle online negative reviews?

There are various online review sites that can be a ladder to improve your business visibility online. These review sites can support you in monitoring an online reputation where consumers can take an informed decision about any product or service.

Add Customer Service in Your Electrical Marketing Strategy

Your whole electrical business success revolves around customer’s responses, decisions, and reviews. Customers will respond to your actions rather than verbal promises. That is exactly why customer service should be part of your electrical marketing strategy. It helps you reduce business costs, increase revenue, and repeat customers.

As per the statistics, 7 in 10 Americans said that they would spend more money on companies providing satisfactory customer service. It is through great service that customers build the trust in your company, become loyal and keep coming back to your company and refer others for the same. Purchase

From social media, email to website live chat process, customer service is a significant part of the marketing strategy. You can create a loyal and happy customer base which helps your electrical business development and growth. However, delivering outstanding customer services is also the best way to gain positive reviews.

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author March 30, 2020 0 Comments

Marketing Tips for Home Service Industries

Let’s start with the basic question “Why do you need marketing ?” and then move on to the important tips that you can apply in your business

The home service industries face a stiff competition because this domain is saturated with many competitors. So be it a local company operating in just one location or a bigger company which has it’s business running in many locations. Marketing is the way to ensure that you reach out to people, stay in the minds of people for the value that you provide and at the same time make people aware of any kind of service updates, discounts etc.

Marketing tips for home service industries

I will lay emphasis on 5 main tips which home service industries should focus on

Website Design

Consider website design as a person who is representing your company, in fact the website in some cases can be considered as a first point of contact who is talking to the visitor on to the website through images, text content and video content and now the visitor to the website creates an impression around this and I am sure you want your website to create the best impression and be better than the rest of the competitors. 

So let me get into details of website which you need to keep in mind while designing or when you want to convey it to the person who is designing it –

Content

The content that you put on your website must be easy to understand, should convey your business offering in a clear manner, people should clearly be able to visualize that your solution is going to be the best for them.

It should be crisp, clear and straight to the point. Some websites run behind fancy words in order to make it look more appealing but in the process they are missing out the most important aspect of communication which is  “if people don’t understand or can’t relate to your content” there is no point of using those words.

Creativity 

 The theme of the website, the background colour, images-  they have to be aesthetically appealing. The theme has to be customer centric. Step into their shoes and think from their point of view or what you could do is run a market survey by asking your present customers. Their feedback will help you in making a better decision. The website shouldn’t be designed purely on your taste, it revolves around your customer. What I want to emphasize is take feedback from multiple people before coming to a conclusion.

Mobile friendly

The percentage of people who are using the mobile phones to surf the net has seen a surge 

and will continue to increase, so it has become important to ensure that your website is mobile friendly. There is one more reason as to why this is important, the google search engine has taken the mobile friendly nature of the website as one of the parameters into consideration for ranking websites on the search engine results.

Mobile – 51.74 %

Desktop – 45.61%

Tab – 2.65 %

You can check out how mobile friendly is your website – click on this link

Local SEO ( search engine optimization ) 

When you search out on google – ‘best pizza restaurant in some ABC location’ you get your results and you are probably going to check out the website on top. You trust the google top results right ?. Now the scenario is the same with your business. People will look out for the best or top home service provider in a location and you would love it if your company website comes on the top right? 

There are many factors that come into picture when we talk about local SEO – watch this video where the SEO king Neil PAtel explains in detail

Google ads or facebook ads

The customers of home service industries definitely make use of these platforms in their day to day life. If you are looking for quicker results and quality leads then the google ads is completely worth the investment. It has got the maximum reach, you can adjust the way you want run your ads according to your budget. You can track your ads – the performance of your ads.

Same goes with facebook ads, you can do targeted advertising and reach out to the right prospects with the help of location based targeting which helps in advertising if you are focusing on just a particular location .

SEO is the backbone of any website but it takes time and effort so if you are in a situation where you want the results to come out in lesser time then google/fb ads is the solution.

Google my business 

Business listing is nothing but the information and contact details of your business which is listed online. Search for local business is done on a daily basis by many of your customers. Your main focus is on how to get in front of these customers. You should make it easy for customers to locate your business. “Google my business” is the most important and reputed business listing available online where you should get registered right away if you have not done yet. It helps in improving your local SEO too.

Social media marketing

This can be a game changer for your business.

Keep in mind two important things

  1. Choosing the right channel ( social media platform )
  2. Quality content

Make the best use of the social media accounts, just have a clear idea of what you want to convey on these platforms and how you can build a connect with the existing customers and also increase your reach to more prospects.

For more on ” SEO Strategy for Home Service Businesses” click on this link



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author March 20, 2020 0 Comments

Devising a plan to ramp up the SEO strategy for your Home Service Business

What is SEO? 

Search Engine Optimization is the varied process of deploying optimization and link-building tools to improve a website’s visibility in SERPs like Google, Bing, or Yahoo, etc. With this ease and accessibility of internet technologies growing so rapidly, customers are globally shopping or researching for products and services online. When someone searches for anything online, search engines return thousands of listings. However, one SERP usually has about 10 results; and 80% of internet users click on the first three links they see on the page that is the top-most links available on the search engine. A very small portion of these users may go to the second or third page but that’s just a very rare number and is almost negligible. 

Affordable Marketing For Your Home Service Business

In the past 20 years, the internet has clearly altered the landscape of the advertising and marketing world. Thus leading to the traditional advertising methods such as posting ads in the Yellow pages used to be a great way to grow your brand recognition and client base, but now digital marketing offers you the potentially the greatest return on your investment. If your home service business is struggling to stand out against your local competitors, then a cost-effective digital marketing campaign can help improve you form a unique brand that attracts more attention to your business.

In this digital age, most people are finding local businesses for home services online from various search engines. At the top of this, over 60% of the users of search engines click on one of the first 3 results, and less than 25% of users go away from the first page of results. So, how do you capture more of the thousands of potential customers that search for home services like yours every month? Using marketing strategies in Search Engine Optimization (SEO), you can move your website closer to the top of search results pages and potentially gain a massive boost in traffic, a higher rate of conversion, and more revenue generated from your home service website.  

If you’re a home service professional, you would probably rather spend time interacting with your clients or improving your business rather than on developing a marketing campaign. That’s why we’re here –  to help you achieve your goals in marketing at an affordable cost. 

Most of the home service websites that we have worked on in the past saw a >50% increase in organic traffic within 12 months of utilizing our affordable services.

Take Your Business to the Next Level: 

Web Crawling

What are web crawlers? Web crawlers go by many names, including spiders, robots, and bots, and these descriptive names sum up what they do — they crawl across the World Wide Web to index pages for search engines.

Search engines don’t just magically know what websites exist on the Internet like that. The programs have to crawl and index them before they can deliver the right pages for keywords and phrases, or the words people use to find a useful page. 

Yes! you read it right, keywords matter a lot. Your Keywords make it work! 

The Keywords are the phrases that occur on your website which helps Google determine the site’s relevance to someone’s search. For example, let’s say your company is an HVAC business in Seattle, WA. In this case, some of your main keywords should be:

Seattle HVAC

Seattle HVAC Services 

Seattle technicians 

HVAC Services in Seattle, WA 

HVAC Installation in Seattle, WA

HVAC installers in Seattle, WA

These keywords should be seen prominently in your website content (once or twice on every page of the website) and be often used in your H1 and H2 headings on the page. You might also want to experiment with less-traveled keywords, such as “Seattle HVAC Installer,” “HVAC Repairs in Seattle,” “Seattle HVAC installation,”. And also, to capitalize on searches where the person has a specific service in his mind.

Meta Tags

For your business website, it is very important that you know how meta tags can change how you’re being searched on the internet. In this article, I’ll walk you through the 8 most important meta tags that could help you increase your website performance: 

Title tag

Meta description

Canonical tag

Alternative text tag

Robots meta tag

Open graph meta tags and Twitter cards

Header tags

Responsive design meta tag

Business to Directories

Your website shouldn’t be the only place on the web where your business is visible. There are various business directories around the web that Google incorporates into determining a business’s authority in the marketplace. Yelp, Angie’s List, Google+, Local.com, Whitepages.com, Yellowpages.com and so forth- You should make sure that your business listings are correctly listed in these. It’s very important to position your business rightly in the field service market.

Content Strategy

Adding new content pages to a website can dramatically enhance its SEO health and Google tends to favor sites that are frequently updated and active. Adding content to your website can really enhance your business growth. Your website is the digital storefront for your business. SEO is the marketing strategy that can move your digital storefront to the busiest street in town. A great website is important to the success of a home service business. 

Additional Resources

Devise a strategy for your SEO

Know how you can get found online through these simple tactics: 

  1. GMB (Google My Business) Optimization
    1. Optimize GMB with Category Tags
    2. Optimize GMB with Hours of operation
    3. Optimize GMB with Pictures 
  2. Local Link Building 
  3. NAP
  4. Reviews 

WE can help you devise an SEO strategy for your company’s website. Smartserv is a field management software that will help in automating the end to end business workflow, to increase your productivity, revenue and also provide you a plan for your business marketing. Want to know how?

Schedule a Demo now and we will get in touch 





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author March 19, 2020 0 Comments

How to Upsell Your HVAC Services

It’s pretty obvious that you would like to upsell or cross-sell your services and make the extra money. Upselling requires less effort and will give good results, all you need to know is how exactly to do it.

Let us look at what are the simple steps or changes that you need to make to upsell or cross-sell

First let’s have a look at some simple examples of how some e-commerce industry Amazon does it –

  1. “Frequently bought together” ( You might be deciding to buy a particular product but then you get to see some more related products put together and put under this tag)
  2. “Customers who viewed this item also viewed” 

At food chain Mcdonalds, they just ask a simple question

  1. “ Do you want a coke along with that ?”

The above examples are just to give you a basic level understanding of how other industries upsell, the fact is that they have been successful in using these simple strategies.

Timing and Body Language of the Technicians

The first important factor is to time your upsell, it can happen during the call from the customer, it can be done at the job location ( during the job ) or after the job is done, when your workforce/employee is having a conversation with the customer about the job.

 In the HVAC industry, the technicians will be the ones who will be always on the move and will be the ones who will be in direct contact with the customers. There are few things that are important not just for upselling but how people perceive your business

  1. The attire of the technician, are they dressed up neat and tidy.
  2. Communication skills – This includes both the body language and how your technician is communicating with the customer. 

You need to make sure they are polite and kind to the customers.

Most importantly – Are your technicians good listeners? 

What I mean to say is that the technicians need to empathize with the customer and understand their present problems and this could actually be the point where you can build a healthy relationship with the customer. 

This is the point where the customer will be able to build the trust upon your business and when you genuinely put forward some additional issues, the customers will trust your word and get that done. 

The technicians know their job well, but upselling requires the persuasion skills and knowing the right way to do it, he must not sound too pushy or salesy to the customer. 

Knowing the right price
  1. For any additional services that you are trying to offer, know the right amount at which you can sell the services. It should fall in a range where you are not compromising much on the profit margins and at the same time not asking a lot from the customer. It should be a win-win situation for both the customers and your company.

  Also, keep in mind the mood of the customers, let me take an example


  You are dealing with a very angry customer who has been facing a terrible issue with his HVAC system and he is ranting on about the various problems he has faced in the past, I am sure that in such case it would not at all be the right time to upsell.

Well, that was just one example but there are many different scenarios with different customers where you can probably need to keep the thought of upselling aside. basically in those situations, you got to put the primary task on top and stick to that.

Upselling is nothing but how you can add extra value to the customer -

A person might have needed a filter change in the HVAC unit but you find out that there are some issues with the vent which require immediate servicing, so this is one of those scenarios where you first make the customer understand the problem and make him realize the problem they might face in the near future.

You need to make sure that you explain this in a manner where are you are portraying yourself as a true value provider and not sound like a salesperson who is trying his best to churn out money from the customer.

When you come across a customer who has been facing an issue which many other customers have faced in the past, try to take out examples of those customers and explain it to them in detail on about what exactly was the situation and how the additional services helped them out and how it could do the same to you. 

The examples of other customers will always work out because people can easily relate and will consider your advice.

Making Notes for Future Cases

There will be cases when the job is done and the technician observes some other issues and tries to grab an upselling opportunity and pitch it to the customer, the customer replies that he is not in a position to get that done right away, in such cases, you can make a note of the customer, the servicing that is needed and more details. 

But doing this frequently on paper becomes difficult, well that’s when HVAC software can come in handy which will not just help in making notes of all the details but can also help in taking images and creating reminders so that you don’t lose upon revenue-generating opportunities and stay on track. 

This is just one of the benefits, but there is a lot more to it – You can learn more about it by click on this link

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author March 11, 2020 0 Comments

Make Your HVAC Website Standout From the Rest

First of all, let’s understand the importance of having a good HVAC website before getting into minute details of it. The primary reason is simple and obvious – people are looking out for each and everything online. People are buying things online, reading and learning things online ( like the way you are doing right now as you read through this blog ). Things have changed over the past 15 years and you need to move fast and keep up with the changes happening around or else you are going to be left around. Even in the HVAC industry, there are hundreds of companies that have realized this and have already made their move and are making good progress because of it.

Okay, let’s dive into the important details of a good HVAC website.

1) First Impression is the best impression

When a possible prospect comes across your website through search or through referral. The website is going to be the first point of contact even before that person gets to talk to the support staff or contacts through email/call and It is quite obvious that you want your first impression to be the best impression, so try making your website look professional and appealing, the design should be a great hook on, you might be really good with the services that you are providing but there are many HVAC services that offer the same services with not a major difference. 

In these cases, your website becomes the differentiating factor. If you are hiring someone to make your website, be clear about what kind of website you need. It should be easy to navigate through, the user experience on the mobile and the laptop should be great. The alignment of the content, images, font size each and every small aspect of it is going to matter. Many people use their mobiles for browsing nowadays, so it’s very critical to make sure that the website loading time and website layout is good on the phone.

2) The content 

The Business services that you are offering should be clearly mentioned out in a short and clear manner and it’s important to put the info like the contact number, address, email id on the website, where it is clearly visible and stands out from the website content. This is a bare minimum design requirement that needs to be taken care of while designing the website.

When you are trying to put up images on the websites, make sure to have images with people in them because we all know images draw attention and trigger emotion.

3) Customer reviews/certifications

When a prospect comes across your website and reads the testimonials of your customers, he will actually get to know the first-hand experience of your customers, this is how you help prospects understand your business through the reviews of HVAC business owners. If your company is certified, make sure to put that up on the website where it clearly stands out from the rest of the content. It will help in reinforcing the belief of the customers who are considering your services.

4) Blogs 

Blogs have become an integral part of a business website. It does not just make the website dynamic but the information through blogs is the value that you can offer to your customers apart from the actual service. You just need to be consistent with it, 1 blog a week or 2 weeks is also fine in the beginning stages, but consistency is the key.

If you have a list of loyal customers who are your repeat customers then try to email them the blog links on a regular basis. This way you can not just build a healthy customer relationship but also help the website ranking increase as more people are coming on to your website and spending time on the website. ( Session time increases )

5) Search engine optimization

HVAC business has cut-throat competition, with thousands of HVAC businesses around and with all the competitors competing online to come on top of the search engine results. It becomes important to work on the optimization of the website.

It becomes all the more important to rank on top of the organic search results for long-tail search keywords. For this, you got to hire an SEO expert who can take care of optimizing the site in the local area.

6) Links to Social media accounts.

Be strong not just on your website but also on social media accounts (Facebook, Twitter, Linkedin), especially for the HVAC industry. Facebook is going to be important for spreading the word about your business and also sharing any new update on your services. So if you are not on the social media accounts, get that on your to-do list right away as that is going to be really beneficial for your business. 

Now have these social media links on your website so that the visitors can get to know more about the company through social media posts and at the same time this is how you can be connected with your present customers.

7) Discounts/Offers 

When you are offering discounts on the services/installation or maintenance, make sure to update it on the website. People love discounts and that will surely pull out a large chunk of people on to your website when you start running ads about it and link that ad to your website

Roll out emails about the upcoming offers and include links to your website.


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author March 11, 2020 0 Comments