How to gain competitive advantage through Service Agreements?
How is it beneficial for customers/homeowners?
- By investing a reasonable amount at regular intervals (frequencies), customers are benefited as they have a long-term coverage provided/guaranteed.
- They are proactively keeping their home safe.
How is it beneficial for the company?
- SA’s are a way to ensure that their phones will ring for service requests → important mechanism for survival in this industry. They have reassurance that this customer will most likely come back to them for a service as they have invested money in a long-term plan of service/maintenance.
For a company to remain in business, it is important that it generates its targeted revenues from time to time. In this arena, service agreements play a major role as a contributing factor. Providing quality service as stated in the service agreement helps to increase customer satisfaction, boosts the customers retention rates and also makes ways to ensure you cross and up-sell effectively.